INDEPENDENT BUSINESS DEVELOPMENT
HOW IT WORKS
Steve Sperling represents separate companies in the commercial construction industry, each with its own expertise (contractor, architect, program manager, or civil engineer, etc.) in non-competing market sectors (e.g., healthcare, higher education, retail, etc.).
To the client, he is the in-house business developer. To the business prospect, Steve is a representative of the company (his client) and is point of contact. In many cases, Steve has worked with the same firm for several years.
KEY ADVANTAGES
Steve Sperling is experienced and qualified:
- 30 years in business development in Atlanta and Georgia markets
- Extensive contacts: owners, architects, contractors, engineers, site consultants and developers
- BBA Marketing, UGA Terry School of Business
- View Steve's LinkedIn profile.
Advantages to retaining a consultant versus hiring a full-time business development employee:
- High level of expertise for a fraction of the cost
- Focused business development efforts
- Lower overhead (retainer, no office space or employee benefits)
- No HR issues -- after the BD need is met, a consultant moves on.
A GOOD FIT
Steve Sperling is an experienced business developer who knows how to pursue project opportunities. He fills in the gaps with business development contacts and tasks where firms lack capabilities or manpower. Steve covers a gamut of responsibilities, from mundane but necessary cold calling to relationship building to keep firms top-of-mind and in the loop.
- Initiate lead generation
- Build relationships with key players
- Set up face-to-face meetings with potential clients
- Keep connected with leads
- Participate in trade shows, conferences
- Conduct market research